The Importance of Reputation Management for Everyone

It doesn’t matter who you are–if you have an online presence, you need to be managing it closely. Over X employers today admit to checking the social media profiles of potential hires during the interview process and, in many industries, you are explicitly expected to maintain a professional online presence in order to continue your […]

Manipulating Yelp

An Introduction to Yelp Yelp is based on user-generated reviews for local businesses. It is one of the most popular websites in the United States. Getting negative reviews on Yelp can be economically crippling for small local businesses. The site uses a 5-star rating system and has mechanisms to stop spammers from posting false reports or business […]

Turning Sweetgreen’s Yelp into a Bitter Pill

Green Town The management team of a locally-owned fast-casual restaurant reached out to us. Their focus was on salads and wraps for the business lunch crowd in Rittenhouse Square.  A large national chain, Sweetgreen, had opened up nearby. They were seeing a significant dip in daily sales. That wasn’t the only issue. The issue that […]

Scroll to top