Manipulating Yelp

An Introduction to Yelp Yelp is based on user-generated reviews for local businesses. It is one of the most popular websites in the United States. Getting negative reviews on Yelp can be economically crippling for small local businesses. The site uses a 5-star rating system and has mechanisms to stop spammers from posting false reports or business […]

Turning Sweetgreen’s Yelp into a Bitter Pill

Green Town The management team of a locally-owned fast-casual restaurant reached out to us. Their focus was on salads and wraps for the business lunch crowd in Rittenhouse Square.  A large national chain, Sweetgreen, had opened up nearby. They were seeing a significant dip in daily sales. That wasn’t the only issue. The issue that […]

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