The Importance of Reputation Management for Everyone

It doesn’t matter who you are–if you have an online presence, you need to be managing it closely. Over X employers today admit to checking the social media profiles of potential hires during the interview process and, in many industries, you are explicitly expected to maintain a professional online presence in order to continue your […]

Manipulating Yelp

An Introduction to Yelp Yelp is based on user-generated reviews for local businesses. It is one of the most popular websites in the United States. Getting negative reviews on Yelp can be economically crippling for small local businesses. The site uses a 5-star rating system and has mechanisms to stop spammers from posting false reports or business […]

How to Beat the Yelp Algorithm

Yelp Can Hurt Your Business Having a good Yelp rating is an absolute must for every business. Over 80% of consumers check a company’s Yelp review before buying. It doesn’t matter if you are a dentist or a roof repair company if your Yelp score is below 4 stars, you are in deep trouble. A […]

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