Manipulating Yelp

An Introduction to Yelp

Yelp is based on user-generated reviews for local businesses. It is one of the most popular websites in the United States. Getting negative reviews on Yelp can be economically crippling for small local businesses.

The site uses a 5-star rating system and has mechanisms to stop spammers from posting false reports or business owners from creating 5-star reports for themselves.  Many reviews are filtered by Yelp’s algorithm (and staff) and are not included in the company’s overall rating.

Based on years of extensive research, we have broken down the core elements of the algorithm and how Yelp’s staff who can override the computer program. Our services are based on defeating the algorithm along with managing the human elements within yelp’s ecosphere.

It has also been said that Yelp purposely displays more negative reviews unless you pay to become an advertiser on the website. Many business owners claim that they have even been told by Yelp salespeople that unless they advertise with them, their positive reviews will be removed.  This is incorrect.


Yelp Hurts Small Businesses Like Yours

Business is hard, and it’s just getting harder. Online reviews are having a major impact on small businesses, and their impact is only growing. Tripadvisor and Google influence consumers, but the biggest game in town is still Yelp.

Sure, Yelp is great for consumers, but it’s a nightmare for businesses. It really doesn’t matter if you are a good or bad business anymore: If you don’t have the connections to Elite Yelpers, or don’t have the time to manage your account, you will be penalized. Even the greatest small businesses can be held hostage by a crook with a vendetta. If you read enough one-star reviews –and we’ve read thousands of such reviews– you will start to understand how widespread this endemic is. Most one-star reviews are not objective reviews: over 91% of all one-star Yelp reviews are intended to either extort a small business or punish them for not giving away something for free.


How TheLousy Can Help

Have Negative Yelp Reviews?

We are adept at removing false and slanderous reviews on Yelp. Our relationships within the Yelp community also means we can “encourage” Elite Yelpers to visit your establishment and offer up those five-star reviews you so deserve.

  • We will review your current negative Yelp reviews in detail.
  • We will uncover WHO wrote the reviews, and contact them directly.
  • We will file cease & desist letter on your behalf directly
  • We will contact Yelp directly to request reviews be taken down. Yelp Content Guidelines and Terms of Service and will contact Yelp on your behalf.
  • Our experienced staff know every single Yelp Guideline and know how to prepare letters to send to Yelp to achieve a positive outcome.
  • We will encourage Philly-based Elite Yelpers to visit your establishment and write positive reviews.


 Anti-Yelp Your Competitors

If your competitor has been acting in an unscrupulous manner, we have the skills to counter-act their malicious actions. Our cadre of talented in-house Yelpers can do significant damage to your competitor’s online reputation.

  • Remove positive reviews from your competitors’ Yelp account.
  • Add negative reviews to your competitors’ Yelp account.

We are the Yelp Destroyers.

We can destroy your competition and leave you earning all the money. Find out how we do it.

We Beat Yelp’s Algorithm

We go at the job a little differently. We use Yelp’s algorithm against itself.  We use its love of negative reviews to decrease your competitor’s Yelp score. Many of their positive reviews will disappear and many new bad ones will be published. Some of these negative reviews will come from Elite Yelpers we have on staff.


We offer a wide-ranging portfolio of support for local businesses. We specialize in cutting-edge reputation management and SEO. Our relationships with tastemakers and critics in Philadelphia gives our clients a competitive advantage in the dog-eat-dog world of business.

Our clients include boutiques, restaurants, law firms, doctor offices, and contractors.


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